Industry players in Malaysia are now ready to aggressively promote the country’s tourist attractions on a large scale to the world soon especially during the year ahead of the Visit Malaysia Year 2020 next year.
Through the Inbound Tourism Bootcamp (ITB) program which began this year, players of the tourism industry have become more creative and knowledgeable in order to create travel packages that give unique and different experiences.
Through the program, which have entered its second workshop in Kuantan, Pahang, industrial entrepreneurs are guided by tourism experts to formulate packages that are completely different from currently available packages.
Previously, packages only include visits and hotel accommodations.
Now, the packages will also offer hands-on experiences which will bring tourists closer to Malaysia’s cultures and way of life.
The ITB program is organized by the Malaysia Productivity Corporation (MPC) in partnership with the Malaysian Inbound Tourism Association (MITA) under the Tourism Productivity Nexus platform.
It is organized solely for all industry players to develop ideal packages with very valuable experiences for foreign tourists which will later be promoted overseas in order to attract tourists to Malaysia.
In 2020, Malaysia targets a total of 36 million tourists travelling to Malaysia with an economic return of RM168 billion.
With the development of tourism sector in the regional countries, many tourists from China are seen holidaying in Malaysia’s neighboring countries due to their great promotions and the special experiences that they offer.
MITA President and Champion for Tourism Productivity Nexus Uzaidi Udanis said that soon about 25,000 tourists from China will visit Pahang, thus travel operators should be prepared with value-added packages that are ready to be promoted to the tourists.
Malaysia must stay in line with other countries when tourists are rushing to buy travel packages and make reservations.
“Travel operators in Malaysia should not be left behind, we should also compete and attract tourists to Malaysia,” Uzaidi said.
Malaysia will be advancing from only promoting ordinary travel packages to also providing quality holiday experiences, similar
The ITB program is not like any other program, it prepares travel operators in Malaysia to aggressively attract tourists to this country.